process
LISTEN
LEVERAGE
LISTEN
- Listen to: Your consumers.
- Listen to: Category trends.
- Listen to: The marketplace.
- Listen to: Your instincts.
LOOK
LEVERAGE
LISTEN
- Look Back: Reflect on what has worked?
- Look Within: X-ray what internally needs adjusting?
- Look Around: Be hyper aware of your surroundings and market environment?
- Future Look: Where do you want to be tomorrow? What is your dream?
LEVERAGE
LEVERAGE
LEVERAGE
- Leverage: What problem do you solve and what makes you unique?
- Leverage: What do others say about you?
- Leverage: What successes and accomplishments are important to share.
- Leverage: Your story. Explain why someone should care?